Value Analysis and Prediction Through Machine Learning Techniques for Popular Basketball Brands

Abstract

For popular sports brands such as Nike, Adidas, and Puma, value often depends upon the performance of star athletes and the success of professional leagues. These leagues and players are watched closely by many around the world, and exposure to a brand may ultimately cause someone to buy a product. This can be explored statistically, and the interconnectedness of brands, athletes, and the sport of basketball are covered in this chapter. Specifically, data about the NBA and Google Ngrams data are explored in relation to the stock price of these various sports brands. This is done through both statistical analysis and machine learning models. Ultimately, it was concluded that these factors do influence the stock price of Nike, Adidas, and Puma. This conclusion is supported by the machine learning models where this diverse dataset was utilized to accurately predict the stock price of sports brands.