Neuroscience

Abstract

Techniques commonly employed in the field of cognitive neuroscience (described here as neuroscience techniques) are increasingly being used to investigate the likely impact of tobacco control measures. The overarching premise of our narrative review is that these techniques can complement and extend self-report and behavioral research approaches commonly used to evaluate tobacco control measures. First, we describe how neuroscience techniques can overcome some of the limitations of these other research techniques. Second, we provide a review of studies using eye tracking, electroencephalography (EEG), and functional magnetic resonance imaging (fMRI; see Box 1 for a more detailed description of these techniques) to evaluate these policies, with a particular focus on standardized Abstract Introduction: Techniques employed in the field of neuroscience,