A Note on the Video 'Creating New Products'?

Abstract

This video walks the viewer through the student team project component of an MBA elective that focuses on the process of developing a new product or service, from idea to working prototype. For the team project, each student team identifies an unmet market, develops a working prototype of a new product to fulfill that need, and showcases the product and the process used in a design fair at the end of the classADDITIONAL MATERIALS: Video tape #M1250