Theoretical Model for Continuance Usage Intention of mHealth Application

Abstract

In this day and age, more than 318.000 mobile health apps are available in the market. By 2018, there were over 40% customers use their mobile phone to manage their health. But, approximately 36% mHealth applications were uninstalled within 30 days of download. The impact of uninstalled app is quite substantial both from service providers and users. Therefore, this research aims to create a theoretical model to identify what factors affecting continuance usage intention of mHealth apps. The Information System Continuance Model is used as the basis to construct the theoretical model for this research. Data was statistically analyzed by Partial Least Square-SEM (PLS-SEM). Data collection was conducted by distributing online survey to 93 active users of mHealth application in Indonesia. Our study found factors that affecting continuance usage intention of mHealth are perceived usefulness and perceived fee.