Determination of Purchase Intention Factors on the Online Shop Site

Andri Veno, Tulus Prijanto, N. Nurkholis
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引用次数: 2

Abstract

E-Commerce is an affiliation of E-bisnis in electronic media era, which is fifth industry revolution era (digital era). It is shown by many companies using internet as the most effective means to advertise and promote products produced competing either nationally or globally. Indonesia is one of potential market in Asia even in the world with the fifth largest population in the world in 2017, which the population are more than 263 million people; while the internet users up to 30 June 2017 in Indonesia are more than 132 million people. Of 200 respondents, which the mean of age was 18-24 years old. The respondents consisted of 110 male and 90 female, thus the average gender in Solo was male. The result of analysis showed that Trust was positively and significantly influence Purchase intention, Website Quality was positively significantly influence the Purchase intention, and Percived Risk was positively and significantly influence the Purchase intention, so that each improvement of Percived Risk score would improve Purchase intention.
网上商店网站购买意向因素的确定
电子商务是电子商务在第五次产业革命时代(数字时代)的电子媒体时代的附属物。许多公司利用互联网作为最有效的手段来宣传和推广在国内或全球竞争的产品。印尼是亚洲乃至世界的潜在市场之一,2017年人口超过2.63亿,居世界第五大;而截至2017年6月30日,印度尼西亚的互联网用户超过1.32亿人。200名受访者中,平均年龄在18-24岁之间。受访者包括110名男性和90名女性,因此Solo的平均性别为男性。分析结果表明,信任对购买意愿有正向显著影响,网站质量对购买意愿有正向显著影响,感知风险对购买意愿有正向显著影响,因此感知风险得分的每一次提高都会提高购买意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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