Political Communications Strategy of “Success Team” in Regional Head Election: A Case Study of Bireuen, Aceh

Abstract

: The dynamics of the implementation of regional head election (Pilkada) in Bireuen district had interesting stages. The victory of the regent pair who held this position gave an interesting political process. The couple was initially declared not qualified for the health test by the Independent Election Commission (KIP), but various efforts were made by the success team The pair was able to follow the 2017 Aceh Pilkada Stage. This study aims to understand the political communication strategy of the winning team. It was conducted in Bireuen District with a qualitative approach and case study methods. Data collection is done by Interview and documentation. The results of this study indicate that the political communication strategy of the winning team was able to stimulate the community to support to the candidate's regent pair. The results yielded 1) the emergence of support groups such as the Youth Poros Team, the Gampong Team and Tim Srikandi (women's representatives) who consolidated each other in winning the Bireuen Regent pair. 2) Political communication carried out using the “Door to Door mechanism” and dialogue by describing the vision and mission and presenting the profile of prospective head district who make people sympathize and chose them in the election.