Emotional reactions to risk perception in the Herculaneum Archaeological Park

Abstract

In safety and security management, it is important to evaluate the extent of perceived risk by tourists of heritage and cultural sites. Social media is very powerful in this regard as it facilitates reviews that influences the opinions of one by others. It is a key media of advertisement and 90% of tourists rely heavily on the reviews added to these sites. Research in opinion mining and sentiment analysis has gained importance in recent times with a need to enhance public safety and security. Such analysis aids security personnel to look out for unforeseen events that might lead to risks. In some cases, the perceived risks could be exaggerated. Therefore, there is a need to understand the reasons behind such anxiety and include mitigation in place. In this work, we consider the risk perception estimation for the Herculaneum Archaeological Park in Italy. We show how this can influence visitors emotionally by applying sentiment analysis on Twitter data.