How Did We Do?

Abstract

The purpose of this chapter is to provide an overview of survey benchmark data, including where and how to access external survey benchmarks, what to consider when evaluating survey benchmarks, and a glimpse into the future of survey benchmarks. Practitioners are encouraged to evaluate the quality of benchmarks by considering both the generalizability of the sample used to generate the benchmarks as well as the comparability and relevance of benchmark items. Practitioners are also encouraged to consider how benchmarks can be used to drive action, where they might provide the most useful context, and the compromises and trade-offs required in the use of benchmarks.