Perilaku Kolektor Seni Indonesia Dalam Memilih Hic Et Nunc Sebagai Lokapasar NFT (Non-Fungible Token)

Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Pub Date : 2023-01-31 DOI:10.31315/paradigma.v27i1.8993

R. Hartini, Vegasari Adya Ratna

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Abstract

Public interest in cryptocurrencies and NFTs has increased since the Covid-19 pandemic, especially for artists and art lovers. The function of NFTs is to apply the usability of credits or royalties to a work. Hic et Nunc is an alternative marketplace that is known to be environmentally friendly compared to other Ethereum-based marketplaces that are known for high gas fees and ecological issues. Unfortunately, in the midst of its popularity, Hic Et Nunc was discontinued without any warning and its website is no longer accessible. This situation created sites that mirrored Hic Et Nunc such as objkt.com or henext.xyz. This research discusses the factors that make art collectors have loyalty to Hic Et Nunc by staying and not switching to the dominant market location. The research method was based on a descriptive qualitative approach with in-depth interviews with 3 informants, all of whom are active art collectors and loyal to the Hic Et Nunc marketplace. Based on consumer behaviour theory and market theory, the results stated that collectors are influenced by their work, social and cultural environment. Besides, the factors for

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印尼艺术收藏家选择Hic Et Nunc作为NFT(非圣地版令牌)的行为

自2019冠状病毒病大流行以来，公众对加密货币和nft的兴趣有所增加，尤其是对艺术家和艺术爱好者而言。nft的功能是将信用或版税的可用性应用于作品。Hic et Nunc是一个替代市场，与其他以高昂的天然气费用和生态问题而闻名的基于以太坊的市场相比，它被认为是环保的。不幸的是，在其受欢迎的过程中，Hic Et Nunc在没有任何警告的情况下被停止，其网站已无法访问。这种情况创建了镜像Hic Et unc的网站，如objkt.com或henext.xyz。本研究探讨了艺术收藏者对希Et Nunc保持忠诚而不转向主导市场位置的因素。研究方法基于描述性定性方法，并与3名线人进行了深入访谈，他们都是活跃的艺术收藏家，忠于Hic Et Nunc市场。基于消费者行为理论和市场理论，结果表明收藏者受其工作、社会和文化环境的影响。此外，的因素

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Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan

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