What Influence Chinese Rural Migrant Workers’ Opportunity Identification Level in Tourism Industry

Abstract

The identification of entrepreneurial opportunities is a process that must be experienced before returning migrant workers to make formal entrepreneurial decisions. The ability to judge the maturity of entrepreneurial opportunities will directly affect the effectiveness of entrepreneurial decision-making. This paper is based on the survey data on the factors affecting rural tourism migrant workers' entrepreneurial opportunities. Through factor analysis and structural equation model test, proposing countermeasures to improve the ability of migrant workers to return to rural tourism and entrepreneurship opportunities, in order to provide a path reference for potential returning migrant workers and entrepreneurial migrant workers, thus promoting rural tourism. Entrepreneurial development helps rural revitalization.