{"title":"Study on the Brand Value Promotion of Hotel Service Industry","authors":"Fan Linsheng, Xue Pan","doi":"10.1109/WNIS.2009.71","DOIUrl":null,"url":null,"abstract":"For hotel industry, brand is an important means of attracting customers and expanding the market share in the fierce competition. This paper analyzes the composition of hotel brand value, and proposes some specific measures to promote brand value of hotel.","PeriodicalId":280001,"journal":{"name":"2009 International Conference on Wireless Networks and Information Systems","volume":"911 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2009 International Conference on Wireless Networks and Information Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/WNIS.2009.71","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
For hotel industry, brand is an important means of attracting customers and expanding the market share in the fierce competition. This paper analyzes the composition of hotel brand value, and proposes some specific measures to promote brand value of hotel.