ASSESSMENT OF OPPORTUNITIES FOR DEVELOPMENT OF ACOMMODATION SERVICES IN REZEKNE CITY

Abstract

The topicality of the research is determined by the importance of tourism for the development of national economy and individual regions; therefore, the tourism industry in Latvia needs to become attractive and have competitive strength on the common tourism market of Europe. Tourism statistics show ambiguous information on the numbers of foreign tourists entering Latvia in 2014 – 2016. In Rezekne these numbers have a positive dynamic; therefore we need to continue strengthening the capacity of the tourism industry. A significant element forming the tourism product is the accommodation industry. The article covers an assessment of the opportunities for developing accommodation services in Rezekne city, and based on the results of the study, recommendations have been developed for improvement of accommodation services in Rezekne city. The specialization and offered anciallary services must be taken into consideration by planning their establishment. As a possibility the establishment of a SPA hotel in the city Rezekne can be mentioned.