Sustainable entrepreneurship: Creating opportunities for green products development

Abstract

The paper explains the concept of sustainable entrepreneurship, as a sub-concept of social entrepreneurship. The factors influencing the development of sustainable entrepreneurship are examined on the sample of 12,011 entrepreneurs and small and medium-sized enterprises (SMEs) offering a "green product" in 37 countries. The data used in the study are from the Flash Eurobarometer Report 426 (SMEs, Resource Efficiency and Green Markets). The results revealed that, according to the perception of sustainable entrepreneurs, the biggest impact on starting and developing a business in the environmental sphere can have: financial incentives, measures related to easier market access, technical assistance in the development of "green product", and advisory assistance in marketing and distribution of "green product".