Cognitive Function of Conceptual Metaphor in Network Catchwords

Juan Zhang
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Abstract

Conceptual metaphor is not just a rhetorical device of language, but also it is really a universal way of thinking for human beings to recognize and make expression about their world experience. Network catchwords, a newly kind of language form emerging these days with the rapid development of intelligent devices and the universal use of network, are one of the main elements of language. The author here is to make an exploration into the cognitive function of conceptual metaphor in network catchwords in two aspects, organizing conceptual system and derivative terms and organizing cultural connotation and social trends in network catchwords, by a series of network catchword examples. And this essay will provide readers a deep understanding of the newly prevailing network catchwords in a novel perspective of conceptual metaphor. Keywords—cognitive function; conceptual metaphor; network
网络流行语中概念隐喻的认知功能
概念隐喻不仅是一种语言修辞手段,而且是人类认识和表达自身世界经验的一种普遍思维方式。网络流行语是近年来随着智能设备的迅速发展和网络的普遍使用而出现的一种新的语言形式,是语言的主要组成部分之一。本文拟通过一系列网络流行语实例,从组织网络流行语的概念系统和衍生术语、组织网络流行语的文化内涵和社会趋势两个方面探讨概念隐喻在网络流行语中的认知功能。本文将从概念隐喻的新视角,为读者提供对新流行的网络流行语的深刻理解。Keywords-cognitive功能;概念隐喻;网络
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