Perceived Value model analysis on Video Games cosmetics Purchase and Continued use intention

Abstract

With the increased popularity of the online game and freemium business model in Indonesia people tend likely to be interested in in-game virtual items purchases. The research on the effect of the perceived value of paid in-game items related to its continued use intention and the user purchase intention. In this study, we analyze data collected with online surveys in the Jabodetabek area in Indonesia. The results show that (1) economic and social value affected both purchase intention and continued use intention but were low significance, (2) perceived quality significantly affected the continued use intention and purchase intention, and (3) an increase in customer used intention also affected the purchase intention.