Application of social network analysis to port community systems

Abstract

Social Network Analysis is a unique and innovative concept in the global business management market that allows prediction of behaviour of various involved nodes (typically clients or customers) in a structured dependent network using commonly provided services. This methodology can be used by telecommunication providers to offer new targeted products before competition, prevent customer migration To the competition and rapid response to disruptive technological and economic changes to the market. There are a number of solutions supporting telecommunication providers in provision of SNA-based solutions and campaigns and the methodology can be adapted also for banking and finance industry. SNA offers handling of large calculations with adjustable parameters, adaptability of calculations according to business requirements and application to diverse IT infrastructures. In this paper the authors will present the main architecture of a viable SNA system and propose a novel application to the area of port operations with integration into existing Port Community Systems.