Investment preferences of individual investment account holders

Abstract

The article characterizes the investment preferences of the owners of individual investment accounts, and also develops a methodology for modeling the portfolio of the average owner of an individual investment account. The financial and socio-demographic parameters of the owners of individual investment accounts are investigated, a portrait of the average owner of an individual investment account is compiled. The result of the study is the compilation of the portfolio of the average owner of an individual investment account, as well as an assessment of its effectiveness.