User Experience (UX) Evaluation of Online Marketplace for Beauty Care Services: Case Study Kerenaja

Abstract

As the online marketplace and beauty care services is growing rapidly, many customers are booking services and buying products online, as it is more convenient. KerenAja is a platform where customers can book services and buy products that is aimed towards male. But as online marketplace's structure is kind of confusing, users tends to leave. Therefore, it is important to measure the user experience of the user when using the online marketplace, so the user experience can be improved. So, user experience questionnaire is used to measure the user experience of vendors and customers when using KerenAja. Later on, after gathering the data from customers and vendors, the user experience can then be evaluated. The result shows that the user experience of KerenAja's customer side is above average, while the user experience of KerenAja's vendor side is below average.