Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Iphone 12 Di Kota Bandung

RELASI : JURNAL EKONOMI Pub Date : 2023-01-10 DOI:10.31967/relasi.v19i1.650

Yolanda Firdayanti, Farah Oktafani

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Abstract

The purpose of this study is to analyze the customer perception of smartphone iPhone 12 in Bandung City on Product Quality and Product Price on Purchase Decisions partially and simultaneously. The method that is used in this study is descriptive quantitative method. Sampling was carried out using a non-probability sampling method with a purposive sampling sample. The sample of this research was iPhone 12 users who live in Bandung City, with a total of 100 respondents. The analysis data technique that was used in this research was multiple linear regression. Based on the results of the T-test in this research, product quality and price variable have a significant influence on purchasing decisions partially on iPhone 12 smartphone users in Bandung City. Furthermore, based on the results of the F-test in this study, product quality and product price variables have a significant influence on purchasing decisions simultaneously on iPhone 12 smartphone users in Bandung City. Therefore, based on the result of the coefficient determination, the R Square has a score of 0.696, which means that the independent variables, product quality and product price affect the purchasing decisions by 69.6% while the remaining 30.4% is the contribution of the influence of other variables outside this study.

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产品质量和价格对万隆购买智能手机Iphone 12的决定的影响

本研究的目的是分析万隆市智能手机iPhone 12的消费者对产品质量和产品价格的感知对购买决策的部分和同时影响。本研究采用的方法是描述性定量方法。抽样采用非概率抽样方法，有目的取样。本次研究的样本是居住在万隆市的iPhone 12用户，共有100名受访者。本研究使用的分析数据技术为多元线性回归。根据本研究的t检验结果，产品质量和价格变量对万隆市iPhone 12智能手机用户的购买决策有部分显著影响。此外，根据本研究的f检验结果，产品质量和产品价格变量对万隆市iPhone 12智能手机用户的购买决策同时具有显著影响。因此，根据系数确定的结果，R方得分为0.696，这意味着自变量产品质量和产品价格对购买决策的影响为69.6%，其余30.4%是本研究之外其他变量影响的贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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RELASI : JURNAL EKONOMI

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