Discovery of analytical thinking patterns of managers using eye tracking

J. Korczak, Adrian Kazmierczak
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引用次数: 1

Abstract

The aim of the paper is to present an approach to acquiring managerial knowledge using data mining of eye tracking recording. In the first part, the authors describe a prototype of a decision support system based on the domain ontology, and methods of discovering sequential patterns of manager perception using eye tracking data. They point out the problems of SMEs management, particularly with regard to obtaining the correct and useful financial information essential to support managerial decisions. The main part of the paper illustrates how a manager analyses financial reports and how to mine this data to discover the level of his or her knowledge. The research was conducted on real financial data, using the Bilander's BINOCLE and eye tracking software Tobii StudioTM by Tobii.
利用眼动追踪发现管理者的分析性思维模式
本文的目的是提出一种利用眼动追踪记录的数据挖掘来获取管理知识的方法。在第一部分中,作者描述了一个基于领域本体的决策支持系统原型,以及利用眼动追踪数据发现管理者感知序列模式的方法。他们指出了中小企业管理的问题,特别是在获得正确和有用的财务信息以支持管理决策方面的问题。论文的主要部分说明了经理如何分析财务报告,以及如何挖掘这些数据来发现他或她的知识水平。本研究使用Bilander’s BINOCLE和Tobii的眼动追踪软件Tobii StudioTM,对真实的财务数据进行研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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