Ranking of the Sustainability Goals (SDGs) Based on Individual Preferences

Abstract

Aligned with the three pillars of the sustainability model (social, economic and environmental aspects), the United Nations has declared 17 Sustainable Development Goals to promote sustainability development steps by all countries. These goals are for everyone; our environment requires active voluntary action from all of us. These sound like extremely important, crucial and urgent world-changing issues that will require cooperation among governments, international organisations and world leaders. It might seem impossible that the average person can make an effort or have any impact, especially in these extraordinary pandemic times. This study aims to discover subjects’ opinions and preferences on the SDG. Additionally, time and budget allocations are observed among the goals. The results provide a deeper insight into individual can-do attitudes. While voluntary and environment-friendly measures are also considered as core values. However, the question is whether economics or the environment will be underlined. This paper focuses on individual actions and beliefs. The aim of the research is to discover how and what people are ready to do for a better environment in the post-COVID era. Based on the results, an action plan can be stated that supports the achievement of as many of the SDGs as possible.