“We Get you to your doorstep!’ An Innovative Strategy for Garuda Airlines?

Abstract

Innovation is the process of developing, creating and implementing new technologies, products and services that result in added value. Garuda Indonesia Airlines is a company that can innovate its’ products/services.This paper looks at Garuda Airlines and proposes a strategy involving innovation of product to increase the airline load factor and regain market share. The proposed strategy is also congruent with the company vision. Keywords: Strategy, Innovation, Garuda