Will the Monopolistic Market Structure Produce Market Power?: a direct measure of market power of Internet platform enterprises

Abstract

Some1 platform enterprises in the Internet industry have formed a monopoly or monopoly trends, and the Internet antitrust problem has become a research hotspot. However, the use of market share as an anti-monopoly judgment is biased So we take e-commerce enterprises as an example and measure the market power of Internet platform enterprises by using the new empirical industrial organization (NEIO) methods The research shows that the high market share of large Internet platform enterprises hasn't had market power, and the whole industry still maintains high levels of competition. The conclusion of this paper provides a new foothold for regulation.