Linkedin's Influence on User Success in The Professional World

Abstract

Social media has now become a place for others to exchange information in the form of writing, photos, videos, and audio. Social media has become a place for humans to interact from all over the world. In the use of social media, attractive professional information is conceptualized as access to relevant information and opening up better career opportunities. User content about work and choosing personal information compilation strategies consistently predict information usefulness. This study discusses the effect of using a linked-in application on the success of its users in the professional world. It is hoped that it can provide insight into the use of this recruitment application, making it easier for users to find work. The research model used in this research is quantitative. The survey was conducted on connected users in Indonesia using an online questionnaire, and the data collected was analyzed using PLS-SEM. Of the 68 respondents who took the survey, it can be said that all research models have a positive relationship with the successful use of the linked-in platform.