{"title":"A Study Of Consumer Behaviour On Consumer Durables With Reference To Tirunelveli District","authors":"Dr.T. Christy Dayamani","doi":"10.26643/tjg.v8i9.8100","DOIUrl":null,"url":null,"abstract":"Consumer durables have arisen as one of the fastest-growing sectors in India. The purposes of this paper are to comprehend the satisfaction of buying behaviour of consumer durable goods in Tirunelveli District. The study has the following goals. \n \n \n \nTo study the socio-economic characteristics of sample consumers in Tirunelveli District. \n \n \n \n \n \nTo find out durable products influenced by the consumers in their home. \n \n \n \n \n \nTo analyse the sources of influence on consumers in respect of purchase decision on durables \n \n \n \n \n \nTo understand the problems while purchasing consumer durables. \n \n \n \n \nTo examine the satisfaction of buying behaviour of consumer durables \n","PeriodicalId":137395,"journal":{"name":"Thematics Journal of Geography","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Thematics Journal of Geography","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26643/tjg.v8i9.8100","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Consumer durables have arisen as one of the fastest-growing sectors in India. The purposes of this paper are to comprehend the satisfaction of buying behaviour of consumer durable goods in Tirunelveli District. The study has the following goals.
To study the socio-economic characteristics of sample consumers in Tirunelveli District.
To find out durable products influenced by the consumers in their home.
To analyse the sources of influence on consumers in respect of purchase decision on durables
To understand the problems while purchasing consumer durables.
To examine the satisfaction of buying behaviour of consumer durables