The Theory of Reproductive Selection: Reconciling Strategic Choice and Firm Evolution

Abstract

The notion that evolution is blind has somewhat hindered the integration of strategic choice to explanations of firm evolution. However, this article argues that it is mainly the Darwinian notion of survival selection that has difficulties in accommodating strategic choice. In contrast, another Darwinian notion of evolution – sexual/reproductive selection – does not pose similar difficulties. To demonstrate the commensurability of intentional, cognitively-shaped strategic choice to firm evolution under reproductive selection, we develop a set of propositions about choice processes involved in the evolution of Nokia Corporation. The propositions are grounded on an inductive, historical-longitudinal study of the firm’s evolution during 1986-1995.