LIVING ON THE EDGE OF ACTUAL AND DIGITAL CULTURE. PEOPLE’S PERCEPTIONS ABOUT DIGITAL AND ACTUAL CULTURE

Abstract

This study was conduct on the actual culture and digital culture, that actual culture is the way of life through different methods, we interact with other members of society and the actual culture historically run from generation to generation and exists in society in various forms. Digital culture is the culture, which we see through different electronic gadgets and in cyberspace, which is connected through technology advancement and digital culture exists due to phenomena of digitalization and digital culture provides many facilities which makes life easy and efficient in these days. The qualitative research method was used in this research and the data were collected through interview guide by targeting 10 male and 10 female participants and their subjective point of views were used in the data analysis in which we make themes that help to highlight the variation in responses. The study revealed that life of each individual is different due to various factors. The actual and digital culture have advantages and disadvantages as well depending upon how you adopt it and life should have limited consumption of digital culture, actual culture of life is entirely different as compared to digital culture. Keywords: Culture, Digital culture, Modern culture, Digital Society, Digitalization, Pakistan.