Creativity – The Basic Way For Overcoming The Economic Crisis Caused By the Covid-19 Pandemic

Abstract

The pandemic has dramatically changed the reality not only for certain countries but the whole world: frightened by the virus, people got locked at homes, countries, and companies started working online. Nowadays, due to the economic crisis resulted from the corona virus, new opportunities have emerged and the society has imposed new requirements to the creativity, in particular, doctors and scientists are demanded to discover the Covid-19 vaccine, while the economists have to save the country from the economic crisis. Therefore, creative people with different thinking minds, a non-standard approach to the topics, and implementation of the innovations are necessary to find a way out of this hard situation. As a result of the pandemic, people have limited contacts with each other, while communications between organizations and governments have increased, most of them started working online pushing the companies to move in a new step of the development – digital transformation. The virus has created a range of new opportunities for the countries together with multiple challenges. Keywords: Covid-19, innovations, digital transformation, technologies, online-platform, creative person, creative approach to the topic.