ONLINE PRIVATE TRANSPORTATION BECAME LIFESTYLE TOWARDS THE END OF PANDEMIC

Abstract

This study aims to analyze whether consumers repeat buying unchanged during pandemic towards the end of pandemic. The sample used is online private transportation users in Jakarta. The analytical method used is multiple linear regression analysis. The results of this study indicate that the price and lifestyle variables have a positive and significant effect on rebuy decision, while the promotion variable has no effect on the rebuy decision variable. The results also show a coefficient of determination of 0.487 which indicates that price, promotion, and lifestyle have an effect of 48.7% on the rebuy decision of online transportation and the rest is influenced by other factors outside the study.