{"title":"Managing Brand Image in a Global Context","authors":"Kirti Dutta","doi":"10.1007/978-981-13-1727-9_12","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":106614,"journal":{"name":"The Globalization Conundrum—Dark Clouds behind the Silver Lining","volume":"59 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Globalization Conundrum—Dark Clouds behind the Silver Lining","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-981-13-1727-9_12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}