Assembling of Marketing Mix Model in Management Strategy of Tourism Destination in Lasiana Beach Kupang City East Nusa Tenggara

Abstract

The purpose of this research is to know the effect of marketing mix simultaneously and partially toward for tourist decision and to find out the alternative models of marketing strategy. The method of this research is mixed method with sequential explanatory. The result of the research shows that the marketing mix are influenced simultaneously and partially with seven variables: product, price, promotion, location, physical evidence, people and process toward tourist decision. The alternative model strategies that will be implemented are: SO is man made, WO is strength promotion program, ST is tariff standard of tourism object, WT is Providing extra services for tourists