Mind the Gap

Esther Hennchen
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Abstract

This case study examines the case of Royal Dutch Shell’s subsidiary Shell Petroleum Development Company in Nigeria, which started to assume political responsibilities that go beyond traditional philanthropy or corporate social responsibility programs. This “political turn” in corporate social responsibility is associated with the changing roles of private and public actors in which corporations attempt to close governance gaps at the global, regional, and local levels. This case study addresses the following question: Which challenges does a multinational company like Shell face when engaging in traditional government activities in developing countries? The focus of this case is on how and why Shell has engaged in political corporate social responsibility strategies in Nigeria. In more detail, the case examines the challenges the company faces with regard to its politicized role, the sustainability of its controversial industry practices, and corporate complicity in a context of a public responsibility deficit.
注意缝隙
本案例研究考察了荷兰皇家壳牌公司在尼日利亚的子公司壳牌石油开发公司的案例,该公司开始承担超越传统慈善或企业社会责任项目的政治责任。企业社会责任的这种“政治转向”与私营和公共行为者角色的变化有关,在这种转变中,企业试图缩小全球、区域和地方各级的治理差距。本案例研究解决了以下问题:像壳牌这样的跨国公司在发展中国家从事传统的政府活动时面临哪些挑战?本案例的重点是壳牌如何以及为什么在尼日利亚参与政治企业社会责任战略。更详细地说,该案例考察了该公司在其政治化角色、其有争议的行业实践的可持续性以及公共责任赤字背景下的企业共谋方面面临的挑战。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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