PENGARUH GAYA BAHASA PENYIAR TERHADAP RATING RADIO SINAR MEGA SWARA FM (SMS) (Kasus Masyarakat Kp Cigadog Desa Tenjolaya Kecamatan Cicurug Kabupaten Sukabumi)

Jurnal Penelitian Sosial Ilmu Komunikasi Pub Date : 2020-01-01 DOI:10.33751/JPSIK.V4I1.1806

Aptan Sependi, Dwi Rini Sovia Firdaus, Intan Tri Kusumaningtias

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引用次数: 1

Abstract

This study aims to determine Radio Sinar Mega Swara Fm Rating, find out the Influence of Broadcasting Languages,the pronunciation style of Radio Broadcaster,the Tone of Voice of Radio Broadcasters, and the Accentuation (emphasis on important words) Radio Broadcaster. This research usesSimple Linear Regression method and the Stimulus-organism-response (S-O-R) as the grand theory, using questionnaires to 51 respondents in the Cicurug subdistrict Sukabumi regency, precisely in Kp. Cigadog. The sampling technique uses Puposive Random Sampling, with correlation test. Validity test uses Pearson Product Moment formula and reliability test with Cronbach Alpha formula. While data processing uses IBM SPSS Statistics 20 and Microsoft Excel 2010. The results of simple linear regression equation in this study are as follows: Y = 6,305 + 0814X. Where Y is the radio rating of mega swara fm and X is the style of announcer language. The model means that every time an increas in the value of language style (X) will be followed by an increase in the radio rating (Y). Then it can be seen that from the variable X to the variable Y has an influence. Keywords:Language Style, Announcer, Radio Rating.Chaer Abdul, A. L. (2010). Sociolinguistics:Perkenalan Awal. Jakarta: Rienika Cipta.Harley, P. (2006). Radio Penyiaran It's Not Just a Talk. Malang: Bayumedia Publishing.Irawan, S. (2008). Metode Penelitian:Suatu Teknik Penelitian Bidang Kesejahteraan Sosial dan Ilmu Sosial Lainnya. Bandung: Remaja Rosdakarya.Irwanto, d. (2002). Psikologi Umum. Jakarta: Total Grafika.Masduki. (2004). Menjadi Broadcaster Professional. Yogyakarta: Pustaka Popular LkiS.Morissan, M. (2008). Manajemen Media Penyiaran. Jakarta: Kencana Pranadamedia Group.Nurudin. (2007). Pengantar Komunikasi Massa. Jakarta: PT. Raja Grafindo Persada.Olii Hellena, L. H. (2013). Repoertase Radio dan Televisi Ed 2. Jakarta: Permata Puri Media.Rachmat, K. (2012). Komunikasi dan Regulasi Penyiaran. Jakarta: Kencana Prenada Media Group.Rahmawati Indah, D. R. (2011). Berkarier di Dunia Broadcast. Bekasi: Laskar Askara.Singarimbun Masri, S. E. (2012). Metode Penelitian Survei. Jakarta: LP3ES.Siregar Syopian, M. (2013). Statistik Parametrik Untuk Penelitian Kuantitatif. Jakarta: PT. Bumi Aksara.Sugiyono. (2011). Metode Penelitian Kuantitatif Kualitatif dan RD. Bandung: Alfabeta.Sugiyono. (2014). Statistika Untuk Penyiaran. Bandung: Alfabet

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本研究旨在确定Radio Sinar Mega Swara Fm Rating，了解广播语言的影响，广播播音员的发音风格，广播播音员的语气，以及广播播音员的重音(重音)。本研究采用简单线性回归方法，以刺激-有机体-反应(S-O-R)理论为主要理论，对位于Kp市素kabumi县的Cicurug街道的51名受访者进行了问卷调查。Cigadog。抽样技术采用正随机抽样，并进行相关检验。效度检验采用Pearson积矩公式，信度检验采用Cronbach Alpha公式。而数据处理使用IBM SPSS Statistics 20和Microsoft Excel 2010。本研究简单线性回归方程的结果为:Y = 6305 + 0814X。其中Y是mega swara fm的广播收视率，X是播音员语言的风格。该模型表示，每增加一次语言风格(X)的值，就会随之增加一次广播等级(Y)，由此可以看出，从变量X到变量Y都有影响。关键词:语言风格，播音员，广播定级。蔡尔·阿卜杜勒，A. L.(2010)。社会语言学:Perkenalan Awal。雅加达:Rienika Cipta。哈利，P.(2006)。这不仅仅是一次谈话。玛琅:Bayumedia Publishing。Irawan, S.(2008)。方法:Suatu Teknik Penelitian Bidang Kesejahteraan social dan Ilmu social Lainnya。万隆:Remaja Rosdakarya。Irwanto, d.(2002)。Psikologi Umum。雅加达:Total Grafika.Masduki。(2004)。Menjadi专业广播员。日惹:Pustaka受欢迎的lki。Morissan, M.(2008)。管理媒体Penyiaran。雅加达:Kencana Pranadamedia Group.Nurudin(2007)。Pengantar Komunikasi Massa。雅加达:Raja Grafindo Persada。Olii Hellena, l.h.(2013)。广播电视2版。雅加达:Permata Puri Media。Rachmat, K.(2012)。Komunikasi dan Regulasi Penyiaran。雅加达:Kencana Prenada Media Group。Rahmawati Indah, dr .(2011)。Berkarier di duia广播公司。贝卡西:Laskar Askara。Singarimbun Masri, s.e.(2012)。Metode Penelitian Survei。雅加达:LP3ES。Siregar Syopian M.(2013)。统计参数Untuk Penelitian量化。雅加达:PT. Bumi Aksara.Sugiyono。(2011)。[2] [m] .中国科学院学报(自然科学版)。(2014)。statisticka Untuk Penyiaran。万隆:Alfabet

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Jurnal Penelitian Sosial Ilmu Komunikasi

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