Strategic agility in telecom industry: the effective factors on competitive advantages

Abstract

Businesses from all industries need to monitor their environments and be strategically agile in their processes to be competitive in their respective industries. Strategic agility is defined as firm's strategic intent to achieve agile operations which are driven by the management emphasis on improving its time-based competitive advantage. In this paper, we aimed to understand the role of strategic agility in promoting organisational performance in their competition in the telecom industry. Six hypotheses were developed. By using questionnaires, data were gathered from interviewing 384 practitioners in the telecom industry. Statistical research software such as SPSS and LISREL were used to analyse the data. The results show that strategic agility positively influences technological capabilities and organisational innovation and these in turn positively influence competitive advantage of an organisation in the telecom industry. We find no statistical proof neither for positive influence of strategic agility on organisational learning nor organisational learning on competitive advantage.