The Impacts of Subtitles on 360-Degree Video Journalism Watching

Abstract

This research focused on the subtitles of 360-degree video journalism to explore the impact of subtitles presentation on video viewing behavior. 27 participants were asked to watch the 360-degree video journalism by using the Head Mount Display (HMD). The content which the participants watched was recorded, and the participants were required to complete a memory test related to the video journalism content after watching. By analyzing the content of the video and combining with the results of the memory test, the results showed that participants' subtitle viewing behavior had certain commonality, that was, participants paid more attention to the position with subtitles, and the subtitle viewing behavior was affected by the screen content; moreover, the duration time of the subtitles was positively related to video journalism content memory.