Accelerating and Widening Knowledge of the Everyday: Reducing Churn for a Financial Service What a Thousand Dollars Can Do that a Million Dollars Cannot
Sharon Starke, Stephen Rappaport, Yehoshua Deitel, Howard R. Moskowitz
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Abstract
This paper responds to a Linked In post by Matt Lerner, regarding efforts by PayPal, Inc. to segment the market, identify personas
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