Research on Service Innovation Mode of “Internet plus Tourism” Against the Background of the Integration of Culture and Tourism

Abstract

“Culture and Tourism Integration” and “Internet plus Tourism” are hot topics under the guidance of national policies in recent years, but previous studies in this field have relatively neglected this aspect of service innovation. And service innovation is of great significance to promote industrial integration and better realize the tourism supply-side reform. To this end, the article combines the four-dimensional mode of service innovation, studies typical service innovation events of Ctrip Tourism Group, sums up its successful experience in the process of service innovation, and expounds the inspiration of current tourism companies in service innovation. The research has certain enlightenment to promote the development of the new format of the integration of culture, tourism, and the Internet, to form a tourism enterprise brand, and to meet the service needs of