The impact of building digital culture on employees' engagement in the ICT sector

Haroun El. Rashied Sherin
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引用次数: 2

Abstract

Culture is the heart of any organization. In organizations, culture is like the DNA of an organization, thus each organization is a unique one. In this context, corporate culture is not only created by the founders, management, and employees of a company but is also influenced by national cultures and traditions, economic trends, international trade, company size, and products where organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders. Digital transformation is a cultural transformation that affects the majority of people who work, and it will never be realized unless companies are still confident in their employees that digitalization can help organizations, people, and society achieve a better future. Based on that, employee engagement in digital transformation is a necessity, where an "engaged employee" is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests. Accordingly, effective digital transformation can never be achieved unless companies build confidence among their staff that digitalization can help organizations, people, and society achieve a positive future. The research analyses of the data were collected using the mixed qualitative approach. Based on that, semi-structured interviews with interviewees were conducted with the aid of an interview guide to collect the qualitative data. As for the quantitative data, a questionnaire was distributed to collect the necessary data to be able to test the hypotheses. The four main dimensions of digital culture: involvement, consistency, adaptability, and mission have a positive impact on employees' engagement in the ICT governmental sector in Egypt. Digital success requires companies to build a culture that is closely aligned with the business, talent, and technology strategies in order to facilitate and not impede the digital transformation. Therefore, aligning company culture and building the digital culture in the organization in the right way will affect employee engagement positively. In this context, the study concluded that there is a positive impact relationship between building digital culture and employee participation in the ICT sector.
建立数字文化对员工参与ICT行业的影响
文化是任何组织的核心。在组织中,文化就像组织的DNA,因此每个组织都是独一无二的。在这种情况下,企业文化不仅是由创始人、管理层和员工创造的,而且还受到国家文化和传统、经济趋势、国际贸易、公司规模和产品的影响。组织文化影响着人们和群体之间、与客户和利益相关者之间的互动方式。数字化转型是一种影响大多数工作人员的文化转型,除非公司仍然对员工有信心,数字化可以帮助组织、个人和社会实现更美好的未来,否则数字化转型永远不会实现。基于此,数字化转型中的员工敬业度是必要的,“敬业的员工”完全被他们的工作所吸引,并对他们的工作充满热情,从而采取积极的行动来促进组织的声誉和利益。因此,除非公司在员工中建立信心,相信数字化可以帮助组织、个人和社会实现积极的未来,否则永远无法实现有效的数字化转型。研究分析采用混合定性方法收集数据。在此基础上,借助访谈指南对受访者进行半结构化访谈,收集定性数据。在定量数据方面,我们分发了一份调查问卷来收集必要的数据,以便能够检验假设。数字文化的四个主要维度:参与、一致性、适应性和使命对埃及ICT政府部门员工的参与有积极影响。数字化的成功需要企业建立一种与业务、人才和技术战略紧密结合的文化,以促进而不是阻碍数字化转型。因此,以正确的方式调整公司文化和构建组织中的数字文化将对员工敬业度产生积极的影响。在此背景下,研究得出结论,数字文化建设与ICT行业员工参与之间存在积极影响关系。
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