Model for Decision-Making in Business Strategy

Abstract

Decisions, and especially the strategic decisions, represent the main „products’ of managerial process, representing the main responsibility of managers. The present model represents our view of decisional process designed to be a tool for managers in strategic decision making process. Developed at an enterprise level, the model takes into account the major factors that affect a strategy’s success on a market: The market share of the company on that specific market; The competitors’ force on the market; The market’s dynamics; The market’s attraction.