Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism

Abstract

The economic and social change generated by SARS-CoV-2 is leading to a new geopolitical system dominated by China and the need for higher levels of investment in R&D and innovation, especially in the health system. The world is very vulnerable to global pandemics. This chapter aims to set up several innovation-based and lateral thinking business strategies to make firms rooted in chaordism perform better in disruptive situations. In this chapter, the author will show some mixed managerial-marketing techniques to generate ideas. These pages have an eminently practical application in the firm, regardless of its size and the corporate culture applied in its daily operations.