ЗБЕРЕЖЕННЯ НАЦІОНАЛЬНОЇ КУЛЬТУРИ ТА МОВИ ЗАСОБАМИ РАДІОМОВЛЕННЯ: ПРИКЛАД УКРАЇНСЬКОГО РАДІО В АВСТРАЛІЇ ТА ОКЕАНІЇ

Abstract

The purpose of the study is to understand the role played by Ukrainian radio broadcasting in maintaining a sense of community and identity among Ukrainians living in Australia and Oceania; study of the problems faced by Ukrainian broadcasters in attracting their target audience, as well as an analysis of the impact of technological progress and changes in media consumption habits on the future of Ukrainian radio broadcasting in the region.Research methodology. The following methods were used in the research process: a review of scientific and journalistic literature on the research topic, including a search in academic databases, books, articles and other relevant materials; monitoring and content analysis for studying the content of Ukrainian radio initiatives in Australia and Oceania, determining the types of programs offered, the language of the thematic range of topics covered; the method of historiographic research to understand the development and evolution of Ukrainian-language radio broadcasting in these countries; analysis of sites, social media according to the research topic, summarizing the interaction of the radio initiative with the audience, the types of content they publish, and content indicators in social networks; analysis of search engines to study the visibility and rating of Ukrainian radio programs broadcast in Australia and Oceania in search engines, in particular Google; digital content analysis to help understand their editorial policies, content and content distribution strategies.Results. It was established that despite the territorial dispersion and the insignificant percentage representation of Ukrainians in the demographic picture of the two countries, for example, in Australia, Ukrainians make up 0.2% of the total population, in these territories the Ukrainian language has been presented on the radio since the middle of the 20th century. Separate initiatives, including «Ukrainian Hour» (radio station «2EA», Sydney, Australia), «Ukrainian Hour» («SBS Radio», Sydney, Australia), «Ukrainian Wave» («3ZZZ», Melbourne, Australia), «Ukrainian Studio» («2SER», Sydney, Australia), «Ukrainian Hour» («2MBS Fine Music», Sydney, Australia), «Ukrainian Hour» («6EBA FM», Perth, Australia), Ukrainian Program» («3CR Community Radio», Melbourne, Australia), «Ukrainian Radio Australia» («2GLF FM», Sydney, Australia) and «Ukrainian Hour» («Planet FM», Auckland, New Zealand) provide linguistic representation of the Ukrainian community in the foreign language environment of these countries . The ownership and financing of these radio initiatives were analyzed, their content, genre and thematic content were analyzed. Special attention is paid to the analysis of the language design of the radio program of these radio initiatives, and its role in supporting the language among the communities of the Ukrainian diaspora in Australia and Oceania. The impact of Ukrainian-language radio broadcasting on the Ukrainian diaspora in these countries is analyzed through the prism of the cultural and linguistic identity of Ukrainian communities, as well as their role in promoting social unity and participation in political life.The novelty of the research lies in the topical view of cultural and media relations between Ukraine and the Ukrainian diaspora in this region. The role of radio as a means of preserving and popularizing the Ukrainian language, culture and identity among Ukrainian immigrants and their descendants is investigated. One of the key novelties of this research is the understanding of how Ukrainian radio broadcasting developed and adapted to the specific needs and challenges of the Ukrainian community in Australia and Oceania. It examines the founding of Ukrainian radio stations, the development of programs and the ways in which these programs engage the local Ukrainian community.Practical significance. The results of the research will lead to a better understanding of the Ukrainian diaspora in Australia and Oceania and the ways in which they preserve their cultural heritage while adapting to their new countries of residence.Key words: multicultural radio station, national culture of Ukrainians, radio broadcasting, world Ukrainian-language radio broadcasting, Ukrainian diaspora, Ukrainian-language radio.