Dollar General Corporation (a)

Abstract

This case traces the history of a successful discount retailer, with a clearly developed low-cost strategy, from its founding to the present. The decisional focus of the case is the president of the company and whether he should acquire a Florida-based chain of 206 stores with a very different product mix. The basic issue is not so much whether the price is a good one but whether the acquisition fits the company's strategy and whether the president should put his personnel through another acquisition only months after completing the acquisition of its 200th store, and if he does, how it should be managed. Videotapes #6521, "Corporate Values and Strategy: The Dollar General Corporation," and #8219, "Cal Turner, Jr.--Dollar General Corporation," are designed for use with this case. See also the B case (UVA-BP-0296) and the abridged version of the A case (UVA-BP-0388).