Practice of Advertising Specialties' Education via Problem-Based M-Learning

Abstract

Practice of Advertising Specialties’ Education via Problem-based M-Learning are discussed in this brief paper. As we known, m-learning is more and more popular nowadays. One can use such a exciting art of using mobile technologies to enhance individual learning experience. Mobile phones, PDAs, Pocket PCs and the wireless Internet equipment can be blended to engage and motivate learners, any time, anywhere, and always. Our paper deals with current trends in mobile technologies' employment within advertising specialties education learning process, which is called m-Learning by researchers, in modern universities in China. Being an active evolving learning form, problem-based m-Learning scheme is coming into common use not only in companies and enterprises, but also in our universities in China. This paper introduced a new problem-based m-learning mode, which is also named by ‘Tang Sancai’ mode by researcher in the advertising specialties’ education practice in these years in our university. This style can be easily extended to other similar courses.