Therabeats: Business Strategies for the Proposed Psychotherapy Telemedicine using SWOT Analysis and the Six Thinking Hats

Abstract

TheraBeats, the proposed Psychotherapy telemedicine system includes typical features of telemedicine systems in the market such as booking appointments, payment modules, chats and videoconferencing, and profiling. It's edge to other telemedicine is the integration of audio psychotherapy tools or audio interventions. It also includes a sensory substitution feature for the Deaf community to experience the audio interventions and it is done using audio visualization through the mobile screens and through amplified bass lines and volume of the audios. The study aims to determine marketing strategies utilizing SWOT analysis and TOWS matrix in evaluating gathered data from the deployed Six Thinking Hats questionnaire. It used a quantitative and qualitative approach in analyzing gathered data from the conducted online surveys. The performed SWOT analysis and TOWS matrix were able to generate possible marketing strategies for the proposed telemedicine system.