Mass Media Analysis and Exposure of Bangga Kencana Program towards Youth in North Sumatera Province, Indonesia

Muhammad Ancha Sitorus, Milna Chairunnisa, Sandy Armando Saputra, Debyana Debyana
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Abstract

The use of mass media as a form of public perception of a program must be a concern so that the success of a program can be measured properly. North Sumatra Province is a province that is divided into three regional segmentations, namely the coast, the central mountains, and the archipelago which are divided into 33 districts/ cities. Analysis of 2019 SKAP BKKBN data. The number of adolescents from the 2019 SKAP data was 1834 people who were the total sample of adolescents in this pellet. This research is descriptive analytic in the form of a secondary data study or analysis, which is to further analyze existing data sets or those that have been collected from the 2019 North Sumatra Province Accountability Program Performance Survey (SKAP). The analysis uses chi-square for bivariate and multiple multiple regressions for multivariate analysis. The results of the study consisted of descriptive and analytic. The description of this research The condition of the IEC media used in informing teenagers in North Sumatra on the pride issues of kencana still rely on print media, electronic media, outdoor media and online media. Its effectiveness is also influenced by the level of education, gender, area of ​​residence, and also the age of adolescence. Electronic media is still popular as a medium that informs youthful issues of good fortune, followed by online media which is a percentage more acceptable to teenagers.
印尼北苏门答腊省Bangga Kencana青年计划的大众媒体分析与曝光
使用大众媒体作为公众对节目的一种认知形式必须受到关注,这样才能适当地衡量节目的成功。北苏门答腊省是一个省,分为三个区域,即海岸,中部山区和群岛,分为33个区/市。2019年SKAP BKKBN数据分析。2019年SKAP数据中的青少年人数为1834人,这是该颗粒中青少年的总样本。本研究是二级数据研究或分析形式的描述性分析,旨在进一步分析现有数据集或从2019年北苏门答腊省问责计划绩效调查(SKAP)中收集的数据集。双变量分析使用卡方分析,多变量分析使用多元回归分析。研究结果分为描述性和分析性两部分。北苏门答腊青少年了解肯卡纳骄傲议题的IEC媒体状况,仍主要依赖纸媒、电子媒体、户外媒体及网路媒体。其有效性还受到教育水平、性别、居住地区和青春期年龄的影响。电子媒体作为一种告知年轻人好运的媒介仍然很受欢迎,其次是青少年更容易接受的网络媒体。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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