Competing for Advantages: From Industry Analysis to Competitive Dynamics

R. Freeman, G. Fairchild, S. Venkataraman, Jenny Mead, Ming-Jer Chen
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Abstract

Technical note on industry analysis and competitive dynamics. Excerpt UVA-S-0168 Rev. Jan. 28, 2016 Competing for Advantages: From Industry Analysis to Competitive Dynamics Strategy is about enabling value creation, and a company whose strategy emphasizes value creation for stakeholders should improve its competitive position. Managing this competition and understanding how firms compete for advantages are essential parts of a strategist's job. Two commonly used approaches for analyzing competition in strategic management are the Five Forces Industry Analysis and competitive dynamics. These two approaches are complementary, the former taking a macro view of industry structure, the latter a micro view of action-response; taken together, they provide a comprehensive understanding of business strategy and competition. This note is a brief summary of the two perspectives. . . .
竞争优势:从行业分析到竞争动态
关于行业分析和竞争动态的技术说明。竞争优势:从行业分析到竞争动态战略是关于实现价值创造的,一个公司的战略强调为利益相关者创造价值,应该提高其竞争地位。管理这种竞争并了解企业如何竞争优势是战略家工作的重要组成部分。战略管理中分析竞争的两种常用方法是五力产业分析和竞争动态。这两种方法是互补的,前者从宏观角度看产业结构,后者从微观角度看行动-反应;综合起来,它们提供了对商业战略和竞争的全面理解。本文简要总结了两种观点. . . .
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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