Implementing Cramer's V Method to Determine the Effect of Musical Style Preference on One's Emotions (Study Case: Spotify)

Abstract

Nowadays, music has become an important part of human life. In several studies, humans listen to music for several reasons, one of them being as an emotion controller. However, only a few studies are made to examine the relationship between musical style preferences and the emotions they evoke when they hear the music. This study would like to determine whether musical style preferences affect the emotions felt when hearing the music. We conducted this research by creating a web application that retrieves data from the data set, and then participants will fill in several questions in the web application. From the data that has been collected with a total of 140 participants, 84 male participants and 56 female participants, the data were processed using SPSS with the Cramer's V method. When compared for both gender, musical style preferences have a weak or no relationship with human emotion with a yield of p < 0.001. From the overall data, it can be said that musical style preferences have a weak or no relationship with human emotions.