Using mixed reality for promoting brand perception

Abstract

Mixed reality offers an immersive and interactive experience through the use of head mounted displays and in-air gestures. Visitors can discover additional content virtually, on top of existing physical items. For a small-scale exhibition at a cafe, we developed a Microsoft HoloLens application to create an interactive experience on top of a collection of historic physical items. Through public experiences of this exhibition, we received positive feedback of our system, and found that it also helped to promote brand perception. In this demo, visitors can experience a similar mixed reality experience that was shown at the exhibition.