The effect of size and age on the performance of Senegalese small food companies: the role of market orientation

Abstract

The main objective of this research is to propose a conceptual model, with the view of assess ing the link between size, age, market orientation and performance. We have chosen the food
processing small businesses as our empirical field of application. An important number of small
enterprises were surveyed for the report. The survey, involving a sample of 250 managers,
enabled us to collect primary data. The results have shown that the factors of size, age and market orientation have a real impact on performance.