Use of Electronic Databases by Market Research Professional in Bengaluru, Karnataka: A Case Study

Abstract

The aim of this study is to examine the awareness, accessibility and use of e-databases at Market research organizations because huge money is invested for the subscription, growth, and management of e-databases. The main aim is to determine the awareness of e-databases; and to find out their extent of use, level of satisfaction, problems, and instructions/help in accessing of e-databases.